Wednesday, November 17, 2010

Reason why I chose this topic

My reason for choosing this topic was because this chapter highlights how powerful the press really is. With the positive articles, photographs, campaigns and constant encouragement from the media.. women in the 1940s made their way out of the kitchens and joined the workforce. Working enforced their sense of pride towards their country that was at war with millions of men away in the military. The media made it a patriotic responsibility for women to work. Women started working in factories and plants not only working at desks jobs, but did manual labor work such as welding, operating cranes, building guns,ships and planes. Jobs that women back then never thought were possible occupations for themselves became their livelihood.   I can imagine that initially alot of women were probably reluctant to join the workforce because they were still living in conservative times. And it was a completely new idea to work outside of home and like all new ideas, it had to be explained. However when the leading voices in the media and journalism glamorized the image of a working woman by making the everyday working woman welding in a factory the 1942 "it" girl, it slowly removed the stigma of a working women and made it desirable for women to work.  "Rosie the Riveter" was praised in countless magazines and newspapers and was put on pedestal by the media. The media also created fictional characters in the image of perfection to highlight how fulfilling it was for a woman to work and be a perfect wife and mother.  With the help of the media, African American women also found their place in the working world and were described as equally capable as white women. The simple use of powerful words, languages and photographs pulled the heartstrings of many patriotic Americans, it also created a huge change in social order in the country that would last even after the war ended. And that was the acceptance of women in the working world.  Eventually the country made it through a crucial, tough and unforgettable time in history through the help of the fourth estate and millions of Rosie's working hands.  The advocacy propaganda created by the fourth estate not only  helped the United States win the war but it indirectly created a new era for women changing the workplace forever, it shows us how everything is possible with the media and it is not something to be underestimated. The image of "Rosie The Riveter" remains a classic until today and is one of the best known propaganda posters created by the media.

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